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| All Star Advertising Blog: A Look at the Trend Toward Environmental Responsibility |
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Thursday, March 20, 2008
With Americans focused more than ever before on the environment, big businesses are looking toattract these like minded people with programs and policies that are considered environmentallyfriendly. While some of these programs and policies are undoubtedly just for show, othercorporations are taking big strides in providing better products and services from a globalwarming standpoint. The business of environmental responsibility is going to have an impact onthis country in the next decade. Here we will take a look at how some companies and industriesare responding to the science. One of the first major retailers to take great leaps forward in environmentally conscious businesspractices is none other Wal-Mart. The company has made headlines in recent years throughconcerted efforts to lower toxicity levels in their products, move away from plastic packagingwhich can take a toll on the environment, and an increased focus on the sale of long lastingfluorescent lightbulbs. While Wal-Mart has taken plenty of heat for its business practices in thepast, few are coming out against these moves toward environmental consciousness. Perhapsbecause they have gone above and beyond the call of duty when creating a layer of transparencyto their efforts. Of course, only time will tell if Wal-Mart remains committed to this new trend,but in the meantime they are becoming a recognized leader in the effort to clean up the Earth. While there are still those wondering what happened to the electric cars that seemed like such aninevitable step in the last decade, the automobile industry is slowly embracing a move towardalternative fuel sources. This includes the new spate of hybrid cars on the road, as well as effortsbeing made to improve fuel economy in internal combustion engines. There is also talk andresearch going toward hydrogen fuel cells in the future, though some members of the analyticcommunity are skeptical. These movements come as gas prices in America are reaching recordhighs and there is increased pressure to find ways of decreasing our dependancy on foreign oil.The changes to other methods of fuel not only satisfies this crowd but reduces the carbonfootprint left by each car driver in the United States. Speaking of carbon, the biggest overall trend in the American business landscape is a movementtoward carbon neutrality. This means, of course, offering products, services, and packaging thatleave the world no worse off than it was before. Of course, as with anything, analysts wonderhow much of this supposed carbon neutrality is simply hype, and how much is truly an effort tomove in a new direction. The American consumer, as a whole, can sadly not be expected to tellthe difference. It remains to be seen how much of our current trend toward green business and individualpractices is here for the long haul and how much is merely a passing fad. Certainly people andgovernment have been moving in a trend toward recycling for some time, but much of this newworry has come from explosive media damnations, such as Al Gore’s documentary. In themeantime, we will have to watch and see how many companies jump on the environmentalbandwagon. To find the best home based business ideas and opportunities so you can work at home visit: http://www.allstaradvertising.net/.
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| The Insider
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By Derek Gehl and The Internet Marketing Center
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