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| All Star Advertising Blog: A Guide to Sidestepping Common Advertising Pitfalls |
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Sunday, March 16, 2008
For too long, too many people have gotten into advertising with some strange ideas, foundedmore in emotion than logic and research. One of the most common myths along these lines is theidea that advertising should be safe and homogenous in order to reach and connect with thelargest possible demographic. Perish the thought. First of all, your advertising has no businesstrying to reach the largest possible demographic. The best advertising is targeted advertising, andyou will need to know your audience before setting forth. Secondly, the most egregious sin in anad campaign is to create an ad that is instantly forgettable. Better to offend Grandma (who wouldhave had little to no interest in your business to begin with) than to have an ad that no one canremember. Of course, creating inoffensive advertising isn’t a deathtrap in itself, but it shouldn’t beyour primary focus, if it is a focus at all. These and other advertising pitfalls are covered in this article. If you want to create the kind of advertising that sticks in people’s minds and makes themremember you and think of you when they need your service, the last thing you want to do is copythe competition. Can things be learned from the competition? Certainly. There’s nothing wrongwith seeing what works on a deeper psychological level and using some of that to your ownbenefit. But that’s where the emulation should end. If all advertising sounds or looks the same,people stop paying attention. If you drive around a neighborhood where every house looksidentical, does anything draw you to stop and stare at any particular house on the block? Ofcourse not. You might as well keep on driving, with the houses simply falling into the backgroundscenery. On the other hand, if there’s a house on the corner with pink walls, an audacious lawnornament, a hedge maze, and a pig running around the front yard, you’re probably going to stopand figure out what the hell is going on. The same concept applies to advertising. Don’t be afraidto step way out of the box. That’s the kind of advertising that gets people talking. At the same time, don’t get so enthralled with your ability to create wacky ads that you forget youhave a product to sell. Plenty of companies make this mistake as well, trying so hard to entertaintheir audience that they fear doing anything traditional because they don’t want to come across asjust another ad. You’re not making movies here, you’re selling your business. At some point, youhave to get across a message. You can and should do it in an entertaining and fun way, a way thathas never been tried before. . .even an annoying way, but you must do it. People can scratch theirheads after seeing your ad and try to figure out what it meant, but they must at least know what itwas advertising in the first place.
To find the best home based business ideas and opportunities so you can work at home visit: http://www.allstaradvertising.net/.
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